Keeping Up With Skims
Skims is a shapewear, loungewear, and underwear brand founded in 2018 by reality TV star Kim Kardashian. The brand quickly became known for its inclusive sizing, comfortable fabrics, and focus on body positivity. Skims offers a wide range of products, including bras, underwear, shapewear, loungewear, and sleepwear, designed to smooth, shape, and enhance the wearer's natural figure.
Skims opened its flagship store on Fifth Avenue in New York City in 2024, further expanding its physical retail presence in one of the most iconic shopping destinations in the world. This marks another major milestone in the brand's growth, as Skims continues to evolve from an online-only retailer to a global fashion presence with physical locations.
The Skims store isn't just a place to shop; it's designed to offer an experience. The store’s layout is meant to feel inviting, with interactive elements like digital touchscreens or smart mirrors that show product details, sizing recommendations, and fabric information. These features elevate the shopping experience, helping customers make more informed decisions. There’s also a focus on the customer experience—from personalized styling assistance to easy returns and exchanges. The Skims store offers knowledgeable staff who can guide customers on sizing, fit, and product recommendations.
Skims has collaborated with several high-profile brands and personalities, including a partnership with Fendi in 2021, which produced a luxury collection combining Skims' signature style with Fendi’s branding. The collaboration was a major hit and brought even more attention to the brand.
The Skims x Dolce & Gabbana collaboration was also a highly anticipated partnership between the popular shapewear and loungewear brand Skims and the iconic Italian luxury fashion house Dolce & Gabbana. This collaboration, which launched in 2023, brought together Skims' reputation for body-positive, comfortable designs and Dolce & Gabbana's legacy of high-end, glamorous Italian fashion.
The Skims x The North Face collaboration, which launched in 2024, was another exciting partnership that combined the functional outdoor apparel expertise of The North Face with Skims' focus on inclusivity and body positivity. This collaboration marked a unique fusion of performance gear and loungewear, creating a collection designed to be both stylish and highly functional, blending Skims' comfortable, body-sculpting designs with The North Face's rugged, weather-resistant technical fabrics.
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